Cookie Policy

1. What cookies are (and what counts as “similar technologies”)

Cookies are small text files stored on your device by your browser when you visit a website. They are widely used to make websites work reliably, remember preferences, and (with consent where required) understand how people use a site and measure advertising performance.

“Similar technologies” can include pixel tags (tiny image requests that communicate basic event data), local storage, and server-side event logging. In practice, these tools serve comparable purposes: keeping sessions stable, preventing abuse, improving content quality, and measuring whether outreach campaigns bring people to relevant learning materials.

We aim to keep cookie use proportionate and easy to control. Essential cookies are required for the site to function; optional analytics and marketing cookies are used only if you choose to enable them through our cookie preference controls.

2. Types of cookies by lifespan and origin

Cookies can be classified in a few practical ways:

• Session cookies are temporary and are removed when you close your browser.
• Persistent cookies remain on your device until they expire or you delete them.
• First-party cookies are set by gotrehCtverdograd.ink.
• Third-party cookies are set by service providers we use (for example, analytics or advertising measurement providers) when those tools are activated.

The exact cookies present in your browser can vary depending on your device, browser settings, and whether you have enabled optional categories.

3. Cookie categories we use

Essential cookies (always active)

Essential cookies support core site functions such as session continuity, security, and saving your cookie consent choice. These cookies are necessary for the website to operate properly and are not used for advertising profiling.

Analytics cookies (consent required)

Analytics cookies help us understand how visitors use the site so we can improve learning content, navigation, and clarity. When analytics is enabled, we may use Google Analytics 4 (GA4) with IP anonymization settings where available. We focus on aggregate usage patterns, such as which guides are most read, and which pages lead people to request workshop details.

Analytics cookies are only activated when you opt in via the cookie banner or the preference panel.

Marketing cookies (consent required)

Marketing cookies are used to measure the performance of advertising and to show content that is more relevant to likely learning interests (for example, LED lighting basics versus signage readability). When marketing is enabled, we may use tools such as Google Ads conversion measurement and Meta Pixel measurement. These tools can record events like page views or form submissions in order to attribute campaigns and understand which educational topics people are looking for.

Marketing cookies are only activated when you opt in via the cookie banner or the preference panel. You can switch them off at any time.

4. Cookie table

The table below lists cookies commonly used on this site and by providers that may be activated when you consent to optional categories. Some cookies appear only after you interact with specific features or after you grant consent.

Notes: “_ga_XXXXXXXXXX” represents a GA4 property-specific cookie name that includes a unique suffix. Your browser may show a different suffix than the example. Cookie lifetimes are set by providers and may change over time.

5. Third-party providers

Depending on your consent choices, the following providers may place cookies or receive event data:

• Google LLC (Google Analytics 4, Google Ads, Tag Manager): used for analytics and advertising measurement when enabled.
• Meta Platforms, Inc. (Meta Pixel and related measurement): used for advertising measurement when enabled.
• Cloudflare (security and performance): may process technical request data to protect the site and improve delivery.

We do not permit these providers to use site data for their own independent commercial purposes. Their processing is governed by their policies and by the settings and contractual terms applied to our integrations.

6. How to manage cookies

You can manage cookies in three practical ways:

• Cookie preferences panel: use the “Manage cookie preferences” link in the footer to review and adjust your choices.
• Browser settings: most browsers allow you to view, delete, and block cookies. Blocking essential cookies may cause parts of the site to stop working.
• Provider controls: some providers offer opt-out tools and ad preference settings.

7. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in the site, changes in cookie usage, or legal requirements. If changes are material, we will post an updated version with a new “Last Updated” date. Where appropriate, we may also provide a visible notice on the site before changes take effect.

8. Contact

If you have questions about cookies or your privacy choices, contact:

• Legal entity: gotrehCtverdograd Learning GmbH
• Address: Siemensdamm 50, 13629 Berlin, Germany
• Email: [email protected]
• Phone: +49 30 3640 1508